10 Best Product Launch Landing Page Examples 2024

Discover top product launch landing pages from industry leaders:

1. Apple AirPods Max
2. Oura Ring
3. Jira's New Roadmaps
4. Chargebee's Proration Feature
5. FreshBooks' Mileage Tracker
6. Mailchimp's Subject Line Helper
7. Thirdweb's ContractKit
8. Asana's Workflow Builder
9. Caravel's API Launch
10. LoomSDK

Key elements of effective landing pages:

• Clear value proposition
• Engaging visuals
• Minimalist design
• Mobile-first approach
• Social proof
• Strong call-to-action (CTA)
• Simplified forms
• Personalization
• Speed optimization
• A/B testing

Tips for creating converting landing pages:

• Know your audience
• Optimize for mobile
• Use high-quality visuals
• Craft a clear value proposition
• Include social proof
• Create urgency
• Simplify forms
• Use A/B testing
• Add interactive elements
• Focus on benefits, not features

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1. Apple Airpods Max

Apple's AirPods Max landing page showcases the product with a clean, minimalist design. It features:

1. Hero Section

A large image of the AirPods Max with the headline: "High-fidelity audio and effortless AirPods magic."

2. Product Highlights

3. Interactive Elements

Users can explore color options and view the product from different angles.

4. Technical Specifications

• 40-mm Apple-designed dynamic driver
• Dual neodymium ring magnet motor
• Up to 20 hours of listening time

5. Call-to-Action

A prominent "Buy" button for easy purchasing.

6. Pricing Information

$549, with financing options available.

2. Oura Ring

Oura's landing page highlights their smart ring's health tracking capabilities:

1. Product Showcase

High-quality images of the Oura Ring in Heritage and Horizon styles.

2. Health Tracking Features

3. Technical Specifications

• Durable titanium construction
• Water-resistant
• 7-day battery life
• 80-minute full charge

4. Pricing and Subscription

• Oura Ring: From $299
• Membership: $5.99/month or $69.99/year (first month free)

5. Social Proof

"Oura has become my daily compass, keeping me on the right track." - Jussi L., Oura Member

6. Call-to-Action

A "Shop Now" button encourages purchases.

7. Size Guide

Offers a free sizing kit for perfect fit.

3. Jira's New Roadmaps

Jira's roadmaps landing page showcases their project management tool:

1. Visual Planning: Highlights big-picture work alignment.

2. Customization: Emphasizes tailoring for various audiences.

3. Cross-functional Collaboration: Features Advanced Roadmaps for multi-team planning.

Key features:

Practical advice:

• Keep roadmaps updated with short and long-term priorities
• Include relevant info for the intended audience
• Use capacity planning for work completion estimates

The page addresses complex project timeline communication, explaining sharing options like read-only links, HTML embedding, and exports.

4. Chargebee's Proration Feature

Chargebee's proration feature landing page highlights fair billing for subscription changes:

Key elements:

The page addresses:

• Flexible Billing: Set up proration based on usage or dates.
• Revenue Recognition: Accurate revenue reporting for finance teams.
• Customer Support: Schedule changes without memorizing billing cycles.

Example scenario:

For a billing cycle starting on the 1st of each month:

• Customer upgrades on October 11th
• Charged for:
  • October 11th - 31st (partial month)
  • Full months of November, December, January
  • February 1st - 10th (partial month)

User quote:

"A lot of accounting systems do not understand the logic of subscriptions. And so, they are not showing a big part of MRR. That has been the biggest challenge for me." - Katharina Baudrex, Head of Finance, Userlane

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5. FreshBooks' Mileage Tracker

FreshBooks' Mileage Tracker landing page showcases a tool for small business owners and freelancers:

Key benefits:

CEO Mike McDerment notes:

"Business mileage can add up fast, and FreshBooks research shows that only half of small business owners say they track mileage today."

FreshBooks claims:

• Up to 40 hours saved per year on tax filing
• 28% faster tax filing with their software

User testimonial:

"Having the FreshBooks Mileage Tracker running in the background on my phone means I don't even have to think about tracking my drives." - Justin Spencer, Owner of SpencerSEM

Additional highlights:

• Available for iOS users in the U.S., Canada, and UK
• Integrated with main FreshBooks app
• Included free with all FreshBooks packages

6. Mailchimp's Subject Line Helper

Mailchimp's Subject Line Helper analyzes email subject lines for better open rates:

Key features:

Based on analysis of 24 billion emails, Mailchimp found:

• Personalized subject lines boost open rates
• Using first and last names has the biggest impact
• Words like "urgent" and "important" can increase opens
• "Donation" negatively impacts open rates

The tool integrates with Mailchimp's email builder and A/B testing features.

7. Thirdweb's ContractKit

Thirdweb's ContractKit simplifies smart contract creation for blockchain developers:

Key features:

ContractKit supports Ethereum and over 700 EVM chains.

Usage process:

1. Create Solidity project: npx thirdweb@latest create contract
2. Select or create contracts
3. Deploy: npx thirdweb@latest deploy

Pricing structure:

ContractKit offers beta-stage modular contracts for more efficient and customizable options.

8. Asana's Workflow Builder

Asana's Workflow Builder helps teams create efficient processes without coding:

Key features:

Asana CIO Saket Srivastava explains:

"Today's IT leaders are responsible for intelligent transformation – ensuring that data is connected across technology investments, building the right foundation to deploy AI safely and securely."

Workflow Builder addresses:

1. Reducing manual work
2. Improving project visibility
3. Standardizing processes

Process for teams:

1. Identify process start and end points
2. Map steps using projects and tasks
3. Add custom fields for sorting and reporting
4. Set up automations for streamlined handoffs

Upcoming: Automated workflows between Asana and Outlook Calendar (Q2 2024).

9. Caravel's API Launch

Caravel's API landing page showcases visual, intuitive analytics:

Key features:

The API supports various data sources beyond its original Druid.io design.

For developers:

• "Getting Started" guide
• Code samples in multiple languages
• Detailed API documentation

Integration process:

1. Sign up for API key
2. Choose database connector
3. Set up security permissions
4. Start building interactive dashboards

10. LoomSDK

Loom's SDK landing page effectively showcases their developer tool:

Key features:

New beta features:

• Video search by transcript, name, or tags
• Redesigned video organization
• Notification center for shared content

User testimonial:

"If I could recommend one thing to a new Account Executive in SAAS today, it would be this - ask your company to buy Loom, and if they won't, pay for it out of pocket." - Jesse Vohwinkel, Sales Director at Seamless.AI

The page combines clear messaging, feature highlights, and user testimonials with a clean design that emphasizes product benefits.